With technology leading the way, folks can now bypass the traditional taxi and opt for a cheaper ride using Uber, a virtual taxi service where folk’s book rides via a mobile app and get driven around by folks using their personal vehicles.
Uber (formally known as UberCab) was founded in March 2009 and has taken the mobile sphere by storm with its quick, convenient way of booking rides. In response, competitors have also made their way into the market as well, such as Lyft (2012) and Curb (2014).